Building a Loyal Readership

Staying Close to the Hearts You've Touched After Launch

A book launch is a spark, a flash of light and energy. But after that initial blaze, a deeper fire must be sustained. This is the real art, not just catching readers’ attention, but keeping them close and creating a community. Building a loyal readership is a long conversation, not a quick sales pitch. It’s not about pushing your book over and over. It’s about tending to the people who have already said yes to opening your book and turning the pages.

One of the most powerful ways to build and continue to nurture that connection is through a mailing list. And I don’t mean another sales-y or sterile newsletter, but an authentic and inspiriting ongoing letter between friends.